WHOOP UCI Mountain Bike World Series Commitments 

At WBD Sports, we believe in the power of sport to drive meaningful change. Through WBD Sports Together, our corporate social responsibility program, we are committed to making motorsport more sustainable, inclusive, and socially responsible within the WHOOP UCI Mountain Bike World Series. 

Supporting Our Community Through the Power of Sport 
As a global promoter, WBD Sports leverages its platform to foster education, inclusion, and community engagement within mountain bike racing. 

Nourishing an Inclusive and Engaged Team 
WBD Sports fosters a diverse and inclusive culture across endurance racing. Through WBD Sports Together, we prioritize well-being, safety, and social inclusion, collaborating with key organizations to broaden access to motorsport for underrepresented groups. 

Gender Balance in Sports 
WHOOP UCI Mountain Bike World Series gives the same focus to male and female athletes, with equal representation and equal prizes. Through WBD Sports Together, we promote gender balance. 

Reducing Our Environmental Impact 
Sustainability is at the core of our event management approach. Working alongside local promoters and stakeholders, we implement tangible actions to make endurance racing more responsible. 

 

UCI CLIMATE ACTION CHARTER 

 As a long-standing partner of the Union Cycliste Internationale (UCI), WBD Sports has officially signed the UCI Climate Action Charter, marking a significant milestone in its ongoing commitment to environmental responsibility and sustainable development across the sport and its Events business. By aligning with the Charter, WBD Sports reinforces its dedication to reducing its environmental footprint while championing the bicycle as a powerful symbol and instrument of climate action.  

The Charter outlines a series of key commitments, including the measurement and reporting of emissions linked to WBD Sports’ activities and events, the adoption of science-based reduction targets, a transition towards renewable energy wherever possible, waste reduction through circular economy principles, the implementation of sustainable procurement practices, the prioritisation of low-carbon transport solutions, and the protection of biodiversity. This pledge reflects WBD Sports’ firm dedication to driving meaningful change across its operations and contributing to a more sustainable future for the sport. 

 

TRACKING IMPACT WITH OXYGEN SOLUTIONS 

 WBD Sports partners with Oxygen Solutions (formerly known as 261PI), a trusted UCI partner and the developers of the UCI Sustainability Impact Tracker, the first online platform designed to help cycling stakeholders measure and understand their environmental and social impact. 

Oxygen Solutions assesses and monitors the impact of WHOOP UCI Mountain Bike World Series events across key areas such as waste management, sustainability practices, and diversity and inclusion. As a result, Oxygen Solutions will provide detailed reports to stakeholders including local organisers, partners, and host regions, offering valuable insights to drive continuous improvement.  

 

SUSTAINABILITY TAKES ROOT IN ARAXÁ 

As part of its ongoing commitment to sustainability, WBD Sports actively encourages all event stakeholders to take meaningful action — from small everyday changes to large-scale initiatives — that contribute to lasting environmental impact. 

In this spirit, and during the opening rounds of the 2025 WHOOP UCI Mountain Bike World Series in Araxá, Minas Gerais (Brazil), WBD Sports participated in a tree-planting campaign led by the Local Organising Committee and the City of Araxá with support from the Planning and Sustainable Development Institute (IPDSA), the Araxá Cycling and Adventure Sports Association (ACEAA), and the local non-profit Casa do Pequeno Jardineiro. 

The number of trees planted was determined through a technical assessment of emissions, factoring in everything, from air travel to local event logistics. In 2024, Araxá’s debut year on the WHOOP UCI Mountain Bike World Series calendar, 1,000 native trees were planted — setting a strong precedent for continued environmental action. 

Representatives from the WHOOP UCI Mountain Bike World Series management team — including Simon Burney (Head of Sport for Cycling Events) — joined riders Alex Malacarne (Brazil), Gustavo Xavier (Brazil), Catalina Vidaurre (Chile), Ignacio Gallo (Chile) and Agustín Durán (Argentina) in supporting this initiative. 

 

“Our goal was to ensure the WHOOP UCI Mountain Bike World Series left a lasting legacy. This is just one of several actions that show the event goes beyond competition. It inspires, transforms, and plants the seeds of the future,” said Rogério Bernardes, local organiser of the WHOOP UCI Mountain Bike World Series in Araxá. 

Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We commend the efforts of our Local Organising Committees for embracing and driving sustainability, and we are proud to support and take part in initiatives like this — turning climate commitments into concrete, on-the-ground impact.  

“Our commitment to sustainability within the WHOOP UCI Mountain Bike World Series continues to grow, marked by two major milestones: the signing of the UCI Climate Action Charter and our partnership with Oxygen Solutions. Through these collective efforts, we aim to drive meaningful, lasting change — within the sport and beyond.” 

 

ISO 20121 Certification – A Commitment to Continuous Improvement 

WBD Sports Events obtained ISO 20121 certification in 2023, reinforcing our dedication to responsible event management. We are currently working with IPAMA, a leading consultancy in sustainable event management, to renew our certification for 2025. This renewal process ensures our continuous improvement, aligning our events with the highest environmental, social, and economic sustainability standards. 

Monitoring and Reducing Carbon Emissions 
We assess and monitor the carbon footprint of UCI WHOOP MTB events. Through targeted reduction strategies and responsible offsetting initiatives, we are committed to minimizing our environmental impact. 

Sustainable Waste Management and Circular Economy Initiatives 
We actively promote recycling and selective waste sorting at all UCI WHOOP MTB World Series events, working closely with local promoters to enhance waste management strategies. These efforts align with our broader goal of fostering a circular economy and reducing environmental impact across the MTB racing ecosystem. 

 

OUR COMMITMENT 

Through WBD Sports Together, we are shaping a more sustainable and inclusive future for MTB racing. By leveraging our global platform, collaborating with stakeholders, and continuously improving our sustainability practices, we are driving meaningful change within motorsport. 

Learn more about WBD Sports Together and our Sustainable Development Policy.