UCI Enduro World Cup enjoys record views and rider attendance

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UCI Enduro World Cup enjoys record views and rider attendance

5 months ago

      4,000 entries across 55 nationalities during the season

      Cumulative reach of 83.6m across UCI MTB World Series social media platforms

      1.5m views of Enduro content on dedicated YouTube channel with subscribers doubling

As the dust settles on the first season of the UCI Enduro World Cup, Warner Bros. Discovery Sports is pleased to announce coverage of the sport reached more people than ever before.

The 2023 UCI Enduro and E-Enduro World Cup attracted more teams than ever, with no less than 46 professional teams competing, which translated to a total of nearly 2,000 individual entries across the year. Open racing was also on offer at six of the seven rounds, also equating to nearly 2,000 amateur entries - giving a total of close to 4,000 entries from a record 55 nationalities racing enduro this season.

The format also enjoyed record audiences engaging with the sport. The season to date has enjoyed a cumulative reach of 83.6 million across all the UCI Mountain Bike World Series social media accounts, thanks to a growing audience that now extends to over 755,000 fans across these channels. Enduro and e-enduro content benefitted from the UCI Mountain Bike World Series’ rapidly expanding YouTube audience, which is up over 100% on last year’s subscriber numbers - leading to 1.5 million views of enduro content on our YouTube channel alone. Enduro Highlight Shows are also shown on Global Cycling Network (GCN), GMBN, e-enduro on EMBN as well as on Eurosport.com.

Chris Ball, VP of Cycling Events at Warner Bros. Discovery Sports, said: “It’s fantastic to see the growth of enduro as it enjoys its first season as a UCI World Cup and part of Warner Bros, Discovery where we have been able to leverage our unmatched global scale and storytelling ability to bring the sport to new audiences.

“With the highest ever number of teams in 2023 and more riders out on track, it’s great to see participation in the sport continuing to grow and the level of competition getting even better. There’s never been more ways to watch enduro and we’re excited to see this continue into next year. The 2024 enduro calendar has some great new additions and we’re looking forward to sharing the full race calendar soon.”

The seven round season kicked off in Tasmania, Australia, before heading to France, Italy and Austria and concluded in the mountains of Chatel last weekend, where Richie Rude (Yeti/Fox Factory Racing) and Isabeau Courdurier (Lapierre Zipp Collective) were crowned the overall enduro series champions, whilst Florencia Espineira (Orbea Fox Enduro Team) and Fabien Barel (Canyon CLLCTV) took the e-enduro top honours. 

This season was the first in an eight-year partnership between Warner Bros. Discovery and the Union Cycliste Internationale (UCI) to advance and elevate mountain biking for a global audience by bringing new innovations to expanded competitions as part of a new era for the sport.

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